How can a furniture company provide online estimates?
Bespoke makers resist online pricing because every job differs, so enquiries arrive as 'how much for a wardrobe?' and consume a site visit before anyone knows whether the budget is realistic. An indicative estimate solves both sides: the customer learns whether they are in range, and the workshop receives a specification instead of a question.
A furniture company gives online estimates by exposing its real pricing variables — dimensions, material, finish, hardware and installation — in a configurator that produces an indicative range and captures the specification as a quote request.
What to change, in order
Extract the pricing logic
Most workshops already price from a spreadsheet. That logic, simplified, becomes the estimator.
Show an indicative range
A range labelled as indicative and subject to survey protects margin while still qualifying the enquiry.
Capture the specification
Dimensions, materials, finishes and photos submitted with the enquiry, straight into the pipeline.
Present the craft
Configurator output paired with real project photography, because bespoke buyers buy proof.
Follow up automatically
Saved configurations, emailed summaries and reminders while the customer is still deciding.
What this looks like in practice
A workshop publishes a configurator for fitted wardrobes: dimensions, carcass material, front finish and handles produce an indicative range. Enquiries arrive fully specified, and survey visits are booked only for jobs already inside budget.
Frequently asked questions
Competitors can already obtain your prices by requesting a quote. The greater cost is usually the time spent quoting customers whose budget was never realistic.
Services involved
Industry detail
Want this built for your business?
Tell us the business and the problem. We come back with what we would build and why — before any commitment.