The SOLID Growth Framework
A repeatable way of turning a business problem into a working digital system — and then improving the weakest step until enquiries increase.
The SOLID Growth Framework is SolidWorks Digital's six-stage delivery method: Discover how the business runs, Identify the problems worth solving, Design the customer journey, Build the connected system, Grow its visibility, and Optimise against enquiries rather than vanity metrics.
Discover
We map how the business actually runs: where enquiries come from, who answers them, what slows the team down and where revenue leaks.
Identify
We name the specific conversion and operational problems worth solving first, and the ones not worth solving at all.
Design
We design the customer journey before the interface — what a visitor must understand, decide and do, in what order.
Build
We build the digital system: site, booking, quoting, dashboards, automation and AI, as one connected set of tools.
Grow
We make it discoverable through SEO, GEO, paid media and content that answers real search questions.
Optimise
We measure enquiries, not vanity metrics, and keep improving the weakest step in the funnel.
Start at stage one: tell us how your business runs today.
Tell us the business and the problem. We come back with what we would build and why — before any commitment.