Google Ads management focused on qualified enquiries
Budget is spent on broad terms, sent to a homepage, and measured by clicks. The account looks busy and the sales team sees nothing useful.
What is google ads management?
Google Ads management covers keyword and intent selection, campaign structure, landing pages and conversion tracking, so spend is judged on qualified enquiries rather than clicks.
What it costs you today
- High cost per enquiry from mismatched search terms
- No conversion tracking, so optimisation is guesswork
- Landing pages that answer a different question to the advert
What we do about it
- Campaign structure around commercial intent and negative keyword discipline
- A landing page per campaign theme, matched to the advert's promise
- Conversion tracking for forms, calls, WhatsApp and bookings
- Feedback from the sales team on lead quality, fed back into targeting
How delivery runs
Intent research
Which searches indicate readiness to buy in this market.
Structure
Campaigns and ad groups tight enough that the advert can match the search.
Landing pages
Built for the campaign, not borrowed from the site menu.
Optimise on leads
Bidding and exclusions driven by qualified enquiries, not click volume.
Typical use cases
A clinic acquiring consultation enquiries for specific treatments
A dealership driving test-drive bookings for particular models
A B2B business testing demand in a new country before investing in SEO
Frequently asked questions
It depends entirely on cost per click in your sector and country, which varies enormously. We size a test budget from live keyword data for your specific market before recommending a figure.
Industries where this matters most
Related services
Request an ads review
Tell us the business and the problem. We come back with what we would build and why — before any commitment.